- AFF Learn
The knowledge exists. Now it is accessible.
Built for photographers who deserve better.
Real conversations about real careers.
No technical fluff. No gatekeeping.
The business of photography, finally taught.
For photographers in the global south and beyond.
Because talent was never the gap.
Learn from those who navigated the industry firsthand.
AFF Learn. Know more. Build more.
The knowledge exists. Now it is accessible.
Built for photographers who deserve better.
Real conversations about real careers.
No technical fluff. No gatekeeping.
The business of photography, finally taught.
For photographers in the global south and beyond.
Because talent was never the gap.
Learn from those who navigated the industry firsthand.
AFF Learn. Know more. Build more.
Breaking Into Galleries: A Photographer's Guide to Representation
In this session Aida Muluneh breaks down exactly how to approach galleries, what representation actually costs you, and how to decide whether it is the right move for your career right now.
- Location: Online
- Date: 11th August, 2026
- Early Bird: $50
- Instructor: Aida Muluneh
20 Limited Seats!
(Registration ends on the 9th August, 2026)
You have done the work. You have images you believe in. But every time you think about approaching a gallery you freeze – because nobody ever told you how it actually works. What do they want to see? How do you reach out without looking amateur? What does representation even cost you? And is it worth it?
Most photographers spend years trying to figure this out by trial and error. This session exists so you do not have to.
In this class Aida Muluneh walks you through how galleries actually work, what they are looking for, and how to approach them in a way that gets you taken seriously. You will leave with a clear understanding of what a representation agreement means, what it costs you, what it earns you, and how to decide whether representation is even the right move for where you are right now.
This is not a session about being discovered. It is about being prepared.
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How galleries make their decisions and what they look for in a photographer
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How to approach a gallery without getting it wrong
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What a representation agreement actually contains and what to watch out for
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How gallery commission structures work and how to price your work accordingly
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When representation is the right move and when going independent makes more sense
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How photographers from Africa and the global south are navigating the international gallery system
- Location: Online
- Date: 11th August, 2026
- Early Bird: $50
- Instructor: Aida Muluneh
20 Limited Seats!
(Registration ends on the 9th August, 2026)
© Aida Muluneh
Aïda Muluneh
Aïda Muluneh is an internationally recognized Ethiopian artist, photographer, filmmaker, educator, curator, and cultural architect whose career has been defined by building platforms as much as producing images. Her practice sits at the intersection of visual art, education, cultural diplomacy, and institution building, with more than 18 years of experience creating programs, exhibitions, workshops, festivals, and cross continental initiatives that expand how African visual culture is produced, taught, and circulated. A Canon Ambassador and National Geographic Explorer, she has developed a body of work and a public career that position her as one of the leading voices shaping contemporary African photography and visual storytelling.
Is this class live or pre-recorded?
Every AFF Learn session is live and virtual. You attend in real time, which means you can ask questions, join the discussion, and get direct responses from the instructor.
Will the class be recorded?
Yes. If you are registered and cannot attend on the day, you will receive access to the recording for a limited period after the session. We recommend attending live — the conversation in the room is part of the value.
Who is this class for?
AFF Learn is built for photographers who are serious about their practice. Whether you shoot fine art, documentary, commercial or weddings, these sessions address the business and career questions that most photography education never covers. If you are just starting out, you are still welcome but the sessions assume you already know your way around a camera.
Why is the number of participants limited?
We keep each session small on purpose. A smaller room means real conversation, direct feedback, and the ability to ask the questions that actually matter to your specific situation. This is not a webinar — it is a working session.
What do I need to attend?
A stable internet connection, a device with a camera and microphone. You do not need to prepare anything in advance. Coming with questions is encouraged.
What happens after I pay?
You will receive a confirmation email and we will send another email with your session link, date, time, and everything you need to join.
Still have questions?
Still have questions?
We are happy to help. If you have any questions about the session, payment, or anything else, reach out to us directly at info@africafotofair.com and we will get back to you as soon as possible.
How to Price, License and Contract Your Work Without Underselling Yourself
Most photographers are losing money not because they lack talent but because they do not understand the business behind their images. This session covers how to set your rates, how licensing works, what belongs in every contract, and how to protect the value of your work at every stage. Whether you shoot weddings, editorial, commercial or fine art — this one is for you.
- Location: Online
- Date: Coming Soon
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Early Bird:
$50$42 - Instructor: Aida Muluneh